![]() ![]() We will work to rapidly grow MTM revenue to provide a larger layer of additional revenue for our partners. Last year, the company teamed up with the "Tonight Show," to run "GE Fallonventions," 8-10 minute segments where child inventors showcase their creations on the show. Panoply will continue to introduce new features in Megaphone for publishing partners, accelerating its functionality and value, and advancing Megaphone as the tech leader in podcasting. Launching podcasts is the latest initiative by GE to get in front of a younger, tech-savvy audience. Slate is launching a podcasting platform called Panoply, which will open up the online magazine’s production, audience development/distribution and sales framework to partner organizations. It is like the next iteration of "native advertising," where companies create sponsored content to promote their offerings, he said. ![]() While GE's move is novel, it is likely that more advertisers will follow rather than just run ads during podcasts, said eMarketer analyst Paul Verna. The Slate Group Washington Panoply is a podcast network that features programs from The New York Times Magazine, Inc. The medium has gotten so much initial interest, that the Interactive Advertising Bureau held its first "podcast upfronts," for companies to promote their podcasts to advertisers in September. Seventeen percent of teens and adults listen to one podcast per month, up from 15 percent last year, according to Edison Research. Podcasts are a small, but growing part of the digital media marketplace. If you would like to make and entrance, and an exit, check out this amazing. "It flipped a switch for us that podcasting was no longer going to be informational pieces but could be entertainment," Goldberg said. Panoply Prom offers unique and fashion forward prom and pageant dresses. Podcast Episodes Breakfast Table Redux The Supreme Court’s 2016 term may not have contained the usual number of blockbuster cases, but it did have its fair share of drama. GE is among a number of firms whose interest in podcasts has increased since last year's airing of "Serial," the hit podcast chronicling a murder investigation. Podcast Overview A program about the law, and the nine Supreme Court justices who interpret it for the rest of America. Join Slate Plus Members get bonus segments, exclusive member-only podcasts, and more. Goldberg declined to comment on how much GE is spending on the podcasts. 4, will be advertisement-free and will be available for download for free. GE is producing its own podcast series, rather than running ads on other podcasts because it specifically does not want the shows to come off as advertising, but rather as a way to raise brand awareness, Goldberg said. Before joining Slate, she was the director of events and external relations at New America, a nonpartisan think tank. The idea for the series stemmed from the company's historic "GE Theater" television series, which was hosted by Ronald Reagan, then an actor, in the 1950s. Faith Smith is Slate’s executive producer for live programming where she leads all events and gatherings for Slate, Panoply, and Slate Custom. ![]()
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